I've spent my career translating complex systems — APIs, credit infrastructure, airline platforms — into things people can actually use. Now I'm doing that where it matters most: the energy transition. Two ventures, one consultancy, an MBA in Technology & Digital Strategy underway at the University of Sydney, and a dog who needs walking regardless of deployment schedules.
I moved my family from Maroubra to the Snowy Monaro with an 18-month-old, a German Pinscher named Dash, and a hunch. There's something about the Monaro that gets under your skin — the air, the light, the sense that something significant is happening in the landscape around you. I wanted to be close to it.
I've spent fifteen years in technology doing one thing at different scales: translating the complex into something anyone can understand. APIs. Credit reports. Insurance systems. The machinery that shapes people's lives, made legible. I've always believed that's where technology does its most important work — not in the complexity itself, but in the moment it stops being intimidating.
I watched well-intentioned sustainability commitments dissolve into fine print at Qantas — and I watched customers notice. That gap between what's being claimed and what can actually be verified is where Zerra lives. The data exists. The Clean Energy Regulator publishes it. AEMO tracks it. It just needs a translation layer — and that's what I've always built.
Building has always been the plan. I started as a founder, shifted into contracting when it made sense, found Antler in Singapore as a structured bet on a new idea, went back into enterprise at Qantas when the opportunity was genuinely interesting — and came back out the other side. Each move looked different from the outside. From the inside, the thread was always the same: get closer to the problem, and build something.
Zerra is the current main bet. AllFlights is a side project born from the same instinct — if the data exists and nobody's made it useful yet, that's a gap worth closing.
The intelligence layer the clean energy transition is missing. Government energy data — CER, AEMO, BOM — made legible. Phase one: 2,811 Australian postcodes with their own solar story. Phase two: plain-English verification for Australia's Guarantee of Origin scheme.
A side project applying the same instinct as Zerra to aviation. Australia's domestic flight landscape — routes, pricing patterns, capacity, and market dynamics — made legible. Free, independent, built on real data.
Enterprise-scale delivery across airlines, insurance, fintech, and loyalty — with one thread running through all of it: make complex systems legible, and make them ship.
I work with organisations on the problems that sit between strategy and delivery — digital product, platform decisions, getting something to market.
That's the hard bit. The strategy is usually clearer than people think. The delivery is harder than anyone plans for. I help bridge both — with the hands-on pattern recognition of someone who's governed $20M+ programs inside some of Australia's most complex digital environments.
I bring a founder's perspective. I'm not just advising — I'm actively building Zerra and AllFlights right now, using the same tools and approaches I'd bring to your problem. That matters when you need someone who'll get into the detail, not just the deck.
Start a conversationToo busy building to write about building. That's where things are right now.