It’s Good to Be Building Again

There’s something deeply satisfying about getting lost in a problem space. Sustainable aviation fuel (SAF) traceability is full of nuance—broken systems, hidden complexities, unrealised potential—and I’ve been diving headfirst into all of it.

And in doing so, I’ve found myself back where I feel most alive.

I’m spending my days reading, absorbing, sketching, translating patterns into problems, and problems into systems. Relearning old tools. Rewriting docs. Tagging landing pages. Logging into phpMyAdmin. Watching tiny numbers tick up in analytics like it's 2009 again.

These are things only other obsessive builders might understand. The quiet joy of momentum. The thrill of turning complexity into clarity. The satisfaction of shaping something from nothing.

After a few years in corporate transformation—navigating politics, aligning teams, steering strategy—I realised I was often going home with an empty tank. We launched good things. A lot I’m proud of. But it took an enormous amount of energy to keep everyone walking the same path. Eventually, that path stopped feeling like mine.

This? This feels different.

This is simpler. Harder in a lot of ways, but more honest. There’s no one to convince. No committee to align. Just me, a few tools, a whiteboard—and a real problem worth solving.

It’s good to be building again.