Still Building

The work never really ends. It just shifts shape.

Strategy is the guiding light. People give it weight and meaning. Place holds the space where all of it happens—and where you recharge when you step away from the screen.

At Qantas and every startup I’ve been part of, I’ve learned the same lesson: a good product is never truly finished. There’s always a feature to add, a breakpoint to fix, a better way to serve the people on the other side.

That’s the professional truth. But it’s also personal.

We’re not just building systems and products. We’re building ourselves, our teams, the places we want to live and work in.

Back in August, I wrote about rediscovering the raw, obsessive joy of building again—getting back into the tools, the data, the problem space. Logging into phpMyAdmin. Watching analytics tick up. Finding energy in the craft again.

But that energy doesn’t come from the tech alone. It comes from the thread running through it all: purpose, clarity, care.

For me, that thread doesn’t stop. Building is who I am. It’s why I still wake up curious about the next problem to solve, the next thing to make better.

In the end, we’re all still building—products, yes, but also lives worth living.